Facebook help

I love Facebook (as you can probably all tell). With my two main pages both approaching 2000 likers each, I check Facebook like it is my morning newspaper. I check it before I check my emails or anything else. All my friends, my businesses, and other businesses I like all in one place. And it’s free. What’s not to like?

Well lately, plenty.

I am one of MANY frustrated by the recent drop in the number of people seeing posts. There are rumours and discussions going around that Facebook are doing this to make business pay for advertising, that Facebook is penalising business and brand pages and forcing them into a position where they must pay to advertise or promote their posts or basically little or no one will see what they have to say.

I’ve been reading a bit about this and you are not alone in your concerns. All over the world personal and business pages alike seem to be having the same complaints about Facebook.

Personally I have taken slight comfort in the fact that Facebook seems to be having problems getting insights and “people talking about this” statistics wrong. I have seen a few examples of photos that were shared 40 times yet received a low viral score, which doesn’t add up.

I’ve collected a few different articles of varying subjects which might help you with your own pages. These will all take a little while to read but they are interesting (well I think so anyway but maybe I’ve become a Facebook nerd!) – So make a cuppa and grab a couple of mint slices and have a read.

(the points below 1-4 are for generally anyone to try out, the remainder are more specifically if you are a stallholder, business or admin of a Facebook page)

1. How to show a Page in your Newsfeed.

http://www.thedailybuzz.com.au/2012/10/facebook-help_-how-to-show-a-page-in-your-news-feed/

A very brief and basic how-to guide on how to ensure your favourite pages are shown in your newsfeed. I am not entirely sure this works however, as even those pages ticked “show in newsfeed” still don’t seem to be appearing.

2. Create interest lists.

This is a repost that has been going around Facebook lately:

A few of our stallholders are sharing this around in a way to combat the decline in pages we like showing in our feeds… 

Just follow the steps below to create an interest list that you can pop over to and see what your fave people are doing.

If you have a business Facebook page, you will need to revert back to your personal Facebook page for this to work.

Go over to the page you like from your computer (it won’t work from your mobile)

On the right hand side of the page, next to the ‘like’ button there is a ‘message’ button and drop down box.

Click on the drop down box and click on the ‘add to interest list’.

You can then name your interest list. After you do the first one, you can go to your home page and it will show in the left margin along with your other interests, groups, pages, apps etc., and you can add the rest of your fave pages.

 If you have a business facebook page, you will need to revert back to your personal facebook page for this to work.

Go over to the page you like from your computer (it wont work from your mobile)

On the right hand side of the page, next to the ‘like’ button there is a ‘message’ button and drop down box.

Click on the drop down box and click on the ‘add to interest list’.

You can then name your interest list. After you do the first one, you can go to your home page and it will show in the left margin along with your other interests, groups, pages, apps etc, and you can add the rest of your fave pages.

You can read more here:

http://www.marismith.com/facebook-news-feed-interest-lists/

3. Comment” and “like” and “share” as much as possible

On the pages you like, comment, like and share (engage) as much as you can. If you see a market business in your newsfeed it only takes a second to hit “like” on their post. This will have two effects: it will hopefully ensure your favourite pages appear in your newsfeed and it will increase your favourite pages “talking about this score”.

4. Send a message to Facebook

Facebook have a form “Stories aren’t showing up in my newsfeed” – whether this will actually do anything or not remains to be seen, but it is worth a try!

5. Ways to increase your engagement

http://www.socialmediaexaminer.com/improve-facebook-engagement/

http://www.socialmediaexaminer.com/master-facebook-edgerank/

Facebook’s algorithm is based on your user engagement (ie likes, comments, wall posts etc) which equates to the “talking about this” score. The higher your “talking about this” number the higher Facebook rates your page as “interesting” and the more people it will show in the feed.

I’ve noticed recently on my Coffs for Kids page my “talking about this” number is currently around 1088, or almost 55%. This is HIGH. The figures are so high because I’ve got my photo comp running at the moment and the entries are getting a lot of likes and comments.

I’ve noticed as a result that the number of people seeing my posts has increased as well.

6. Some examples of what a  “successful” page looks like.

http://www.socialmediaexaminer.com/top-10-small-business-facebook-pages-2012-winners/

This is just more for your interest, an example of Facebook pages that Social Media Examiner deem as successful.

7. Experiment.

If you notice an hour or so after a post that only a small amount of people have seen it then delete and re-post later. I’ve noticed though that as time goes on this number increases. Experiment with photos, sharing other people’s posts or just straight status updates.

Finally, there is a petition going around to try to get Facebook to change the way they are doing things – you can sign it here: http://www.change.org/petitions/facebook-make-edgerank-an-option-and-let-us-control-our-own-newsfeed

All of these things should help – let me know if you think of any other tips or if there is anything else you are trying that seems to be working!

 

 

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